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Beth Cook Ely
Freelance Copywriting & Account Direction
I was the account director and copywriter for the launch campaign for Inspira Studio, a line of furniture designed for sewing enthusiasts, created by SVP Worldwide, the world’s largest consumer sewing machine company, in conjunction with ClosetMaid. The multimedia campaign included print collateral, in-store displays and signage, magazine ads, website, a Pinterest page, Facebook posts and multiple videos. The videos may be viewed on the Inspira Studio YouTube page.