BETH COOK ELY
While this portfolio showcases my copywriting abilities, that's only one aspect of my career in advertising and marketing. I possess a unique combination of skills, that encompass both the creative and business sides of advertising and marketing. A major in Advertising and dual minor in Marketing and Communicative Arts prepared me to take on many varied responsibilities through the years.
As a copywriter, my creative skills are enhanced by my understanding of marketing strategy. As a result, my copy is on brand, speaks to your target market, and is focused on making your marketing objectives a reality. I'm certified in Search Engine Optimization and Inbound Marketing, ensuring that your digital content is being seen by the search engines and, ultimately, prospects who are looking for your goods or services.
Beyond the world of copywriting, I have years of experience as an account director. I work as a liaison between clients and creative teams, ensuring that projects are on target, and completed on time and on budget. The "business side" of my career is ultimately enhanced by my creative knowledge, as I've worked on the "creative side" for much of my career, and fully understand the creative process. I can easily communicate a client's wants and needs to a creative team with the information they need to hit the ground running, developing marketing materials that truly deliver.
Whether it's copywriting, account direction, or a combination of the two, my game is advertising and marketing...and I'm in it to win it. I look forward to speaking with you about new opportunities!